Free-spirited. Adventurous. Brave.
Reach out to females in STEM-related fields to learn about how little girls could be introduced to each field. Speak to target customers to get their feedback on creating and marketing a product that strikes a balance between being educational and fashionable
Interest in these fields need to be sparked at an early age, and there needs an abolishment of thinking that STEM-related fields are reserved for men. Shining the spotlight on these inspiring women gives girls a tangible role model to look up to.
Design games and puzzles related to STEM that provide a fun and interactive learning platform. Plan hackathon-style events to expose kids to these topics.
Role-models act as brand ambassadors to expand reach to their community. Events act as a reinforcer of brand awareness, and connects the CEO with target market.
The branding relates to the identity of the Bezlo girl – free-spirited, adventurous and brave. Gamification of the e-commerce platform allows young visitors to learn in a fun manner, and rewards them with early access to future products.
A touch of Bezlo magic
A well-rounded content strategy is put in place, with 360-degree marketing campaigns applied both digital and in real life. The brand emphasizes on a connection with the target, putting education as its main dedication.
27 Lower Mount Street
Grand Canal Docks
Dublin 2, Ireland
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