Feelings of compassion motivate different behaviours of consumers. Buyers are more likely to identify with the cause than with the product, and are more likely to purchase a product if it comes with a significant story behind it.
Awareness for a better tomorrow
Dulce Salerno Monaco aims to raise awareness for the causes it supports through cause related illustrations and designs hand-painted by artists from around the globe. 100% of Dulce Salerno’s profits made go to each cause they adopt.