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Is Your Local Content Marketing Plan Ready To Go? Here’s A 5-Step Checklist

Wondering if content marketing can boost your business? Recent statistics certainly suggest it can.

One report has found that content marketing costs 62% less than other types of marketing but delivers three times the return. Another concludes that nearly half of buyers engage with three to five pieces of content before making a purchase.

And many companies have seen the traffic-generating power of their content increase over time without any further input.

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Launching “i’clektic” Our Digital Design Studio

The company’s name i’clekticis derived from eclecticism which comes from the Greek “ἐκλεκτικός” (eklektikos), literally meaning “the best.” Eclecticism is a conceptual approach that does not hold rigidly to a single paradigm or set of assumptions but instead draws upon multiple theories, styles, or ideas to gain complementary insights into a subject, or applies different theories in particular cases, and choosing the best of them all.

If ten years ago, web-presence came last, now, it’s a priority and a cornerstone. It’s the first point of contact with clients and a centralized meeting point where major stakeholders are communicating, interacting and working. A website becomes the transformation of the brand and business itself.

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Embracing WordPress

People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.

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