The truth is the pace of change in the digital business today is so high that if you’re not taking a risk, you’re taking a risk. Being a great risk-taker is all about being thoughtful, being analytical, and we’re set out to prove it.
One of my favourite quotes is “The world leaders in innovation and creativity “will also be the world leaders in everything else.” I believe this. Organisations today have to work very hard to stay competitive and survive in the digital marketplace, but just surviving is not sufficient. Companies want to grow and ultimately increase in value to their shareholders, but the ways of doing that are pretty limited.
The only real, sustainable and virtually unlimited source of new growth for any organisation is innovation. And we realised that change follows a set of patterns. These patterns can be reapplied to invent new products and services