Is Your Local Content Marketing Plan Ready To Go? Here’s A 5-Step Checklist

Wondering if content marketing can boost your business? Recent statistics certainly suggest it can.

One report has found that content marketing costs 62% less than other types of marketing but delivers three times the return. Another concludes that nearly half of buyers engage with three to five pieces of content before making a purchase.

And many companies have seen the traffic-generating power of their content increase over time without any further input.

Read more

Startups: The Way of the Future

The most innovative startups today are changing the way we will live in the next generation.

According to Neil Blumenthal, the co-founder and CEO of Warby Parker, a startup can be defined as a “company working to solve a problem where the solution is not obvious and success is not guaranteed.” This means that startups must have a high level of innovation in order to come up with creative solutions, as well as a high tolerance for risk-taking.

Read more

Cisco Entrepreneur Institute “WordPress for Startups” Workshop

Cisco Entrepreneur Institute at AMIDEAST/Lebanon and Digico Solutions invites you to attend a Power Session on “WordPress for Startups”.

Anas Khattar, MIS, and Rayan Bou Hamdan, graphic designer from i’clektic Digital Design Studio will facilitate an interactive session on WordPress.

Outline of the session:

  • What is “Wordpress”
  • How to setup a “Wordpress” account online
  • Understanding the difference between posts and pages
  • Customizing your “Wordpress” profile
  • Experimenting and getting online support

Read more

Digico Solutions: {Hello World}

The truth is the pace of change in the digital business today is so high that if you’re not taking a risk, you’re taking a risk. Being a great risk-taker is all about being thoughtful, being analytical, and we’re set out to prove it.

One of my favourite quotes is “The world leaders in innovation and creativity “will also be the world leaders in everything else.” I believe this. Organisations today have to work very hard to stay competitive and survive in the digital marketplace, but just surviving is not sufficient. Companies want to grow and ultimately increase in value to their shareholders, but the ways of doing that are pretty limited.

The only real, sustainable and virtually unlimited source of new growth for any organisation is innovation. And we realised that change follows a set of patterns. These patterns can be reapplied to invent new products and services

Read more