5 Top Predictions for 2018 From the Web’s Best Experts

At this time of year the blogosphere starts to overflow with predictions. Every expert has their own opinion about how to get the edge in the new year.

But separating the good from the bad can be difficult. If there’s one thing that “experts” are good at, it’s getting things wrong.

I’m going to take a slightly different approach. Rather than just focus on my own thoughts, I’ve chosen five of my favourite predictions from around the web. I think these are the key insights that will put you above the competition in 2018.

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Is Your Local Content Marketing Plan Ready To Go? Here’s A 5-Step Checklist

Wondering if content marketing can boost your business? Recent statistics certainly suggest it can.

One report has found that content marketing costs 62% less than other types of marketing but delivers three times the return. Another concludes that nearly half of buyers engage with three to five pieces of content before making a purchase.

And many companies have seen the traffic-generating power of their content increase over time without any further input.

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Venturing into Animated Promotional Videos

Believe it or not, the fourth Quarter is coming upon us! Furthermore, as an organisation, you’re most likely in 1 of 3 spots:

  1. You could nail your objectives and sit back cheerily.
  2. You’re spot on the edge of your goals looking at those not wrong, but rather not high either, numbers thinking about how to ensure they swing the correct way the last part of the year.
  3. Then again, you may have extremely overestimated development this year, and you have to recover some good magic to turn around your fortunes.

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Embracing WordPress

People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.

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