5 Top Predictions for 2018 From the Web’s Best Experts

At this time of year the blogosphere starts to overflow with predictions. Every expert has their own opinion about how to get the edge in the new year.

But separating the good from the bad can be difficult. If there’s one thing that “experts” are good at, it’s getting things wrong.

I’m going to take a slightly different approach. Rather than just focus on my own thoughts, I’ve chosen five of my favourite predictions from around the web. I think these are the key insights that will put you above the competition in 2018.

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Is Your Local Content Marketing Plan Ready To Go? Here’s A 5-Step Checklist

Wondering if content marketing can boost your business? Recent statistics certainly suggest it can.

One report has found that content marketing costs 62% less than other types of marketing but delivers three times the return. Another concludes that nearly half of buyers engage with three to five pieces of content before making a purchase.

And many companies have seen the traffic-generating power of their content increase over time without any further input.

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A Post Digital Agency

AI to Marketing made simple.

Brands might not be replacing their existing ad-tech and martech stacks with artificial intelligence just yet, but many are experimenting with AI solutions that focus on isolated tasks, like recommendations, targeted ad buying, sentiment-driven actions and so on.

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Unlocking Digital Potential

Virtual reality technology holds enormous potential to change the future for some fields, from medicine, business, architecture to manufacturing.

Psychologists and other medical professionals are using VR to heighten traditional therapy methods and find practical solutions for treatments of PTSD, anxiety and social disorders. Doctors are employing VR to train medical students in surgery, treat patients’ pains and even help people with paraplegia regain body functions. Read more