5 Top Predictions for 2018 From the Web’s Best Experts

At this time of year the blogosphere starts to overflow with predictions. Every expert has their own opinion about how to get the edge in the new year.

But separating the good from the bad can be difficult. If there’s one thing that “experts” are good at, it’s getting things wrong.

I’m going to take a slightly different approach. Rather than just focus on my own thoughts, I’ve chosen five of my favourite predictions from around the web. I think these are the key insights that will put you above the competition in 2018.

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Don’t Put Your Company at Risk! The 3-Point Data Security Checklist

Are you worried that your company’s data might be at risk? With the seemingly endless succession of front-page stories about hacks and breaches, it’s an understandable fear. Even online giants like eBay, Adobe and Yahoo aren’t immune!

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Is Your Local Content Marketing Plan Ready To Go? Here’s A 5-Step Checklist

Wondering if content marketing can boost your business? Recent statistics certainly suggest it can.

One report has found that content marketing costs 62% less than other types of marketing but delivers three times the return. Another concludes that nearly half of buyers engage with three to five pieces of content before making a purchase.

And many companies have seen the traffic-generating power of their content increase over time without any further input.

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Startups: The Way of the Future

The most innovative startups today are changing the way we will live in the next generation.

According to Neil Blumenthal, the co-founder and CEO of Warby Parker, a startup can be defined as a “company working to solve a problem where the solution is not obvious and success is not guaranteed.” This means that startups must have a high level of innovation in order to come up with creative solutions, as well as a high tolerance for risk-taking.

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A Post Digital Agency

AI to Marketing made simple.

Brands might not be replacing their existing ad-tech and martech stacks with artificial intelligence just yet, but many are experimenting with AI solutions that focus on isolated tasks, like recommendations, targeted ad buying, sentiment-driven actions and so on.

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Unlocking Digital Potential

Virtual reality technology holds enormous potential to change the future for some fields, from medicine, business, architecture to manufacturing.

Psychologists and other medical professionals are using VR to heighten traditional therapy methods and find practical solutions for treatments of PTSD, anxiety and social disorders. Doctors are employing VR to train medical students in surgery, treat patients’ pains and even help people with paraplegia regain body functions. Read more

Venturing into Animated Promotional Videos

Believe it or not, the fourth Quarter is coming upon us! Furthermore, as an organisation, you’re most likely in 1 of 3 spots:

  1. You could nail your objectives and sit back cheerily.
  2. You’re spot on the edge of your goals looking at those not wrong, but rather not high either, numbers thinking about how to ensure they swing the correct way the last part of the year.
  3. Then again, you may have extremely overestimated development this year, and you have to recover some good magic to turn around your fortunes.

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G Suite: Fast, Lightweight & Excellent For SMEs

When considering cloud solution the first recommendation that comes to mind is Google Apps for Work, a great service from Google to solve major enterprise email and storage problems. With its new inbox and google drive as well as docs, sheets, and slides

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Digico Moves to Dublin

Digico is delighted to have recently relocated to Dublin, an often overlooked but startup booming city with many advantages over other EU business cities such as Frankfurt or Paris. dublin-195319_1920

We are looking forward to networking with other digital companies in Ireland and developing new connections in Dublin’s thriving and creative business environment! If you are thinking of relocating your business to within the European Union, learn more about just five of the many reasons why we have made the smart move to Ireland. Read more

Digico Solutions at WebSummit 2015

A host of young Middle Eastern firms from Lebanon, the United Arab Emirates, Jordan and Saudi Arabia are also expected, including Transterra Media, a Lebanon-based news agency that provides on-demand human-interest video and photo content.

The Jordanian start-up eKtab, which is the first and largest Arabic electronic-book marketplace and publishing company, will also be in Dublin, along with the Dubai-based Drawdeck, which has developed an online community connecting artists, companies and art lovers.

This week’s Dublin-based Web Summit will have something of a Latin flavour, with a large number of start-ups coming from South America. At least 16 young companies are coming from Brazil alone, and there will also be representatives from Argentina, Chile, Colombia, Ecuador and Peru.

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